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Below you will find ideas on programs that jewelers have run to raise funds for Jewelers for Children.  These are only meant as examples of programs that have worked for others.  You can adapt these ideas to what works best for you, or create your own program.

The customer is asked at the register if they would like to roundup their purchase price to the nearest dollar, or add a specific dollar amount to their bill in support of the cause. Roundup participants could be offered a free gift opportunity or service such as sizing or jewelry cleaning in exchange for their gift.
Donate proceeds or a portion of the proceeds from watch battery replacements to the JFC. Or offer complimentary replacements in exchange for a $10 donation to the JFC. Promote the program through the media and in-store with a message such as, “Let us change your watch battery and together we’ll change the life of a child.”

To read one success story, click here.

Offer a specific product or product line to customers and donate a percentage of the sales price to the JFC. Products can be existing merchandise on hand or new products specially designed and branded for the Jewelers for Children. This is similar to a co-op program with a manufacturer, but relates to a jeweler using product in their store vs. purchasing product from a manufacturer who has an arrangement with JFC.
Similar to a percentage of sales, but requires the customer to make a store purchase before being offered the JFC fundraising product for purchase. This program creates an exclusive opportunity that is only available to customers of the store and could include such products as plush items, jewelry boxes, charms, rubber bracelets, holiday ornaments, etc.

To read about how one jeweler uses this program, click here.

Sponsoring special event fundraiser’s is a great way to host customers in your store, feature your merchandise and show your support for a great cause. Offer a spectacular piece of jewelry as an auction or special drawing prize and provide jewelry cleaning, sizing or other services for customers who participate in the auction. A request can also be made through the JFC to invite a charity representative and/or family to be the special guests at your event.


An open house invitation to the celebrate the new store of Jewelry Creations and announcing a Jewelers for Children charity raffle
Jewelers for Children promotional ad explaining how the percentage of your purchase benefits JFC for retailers
Hosting a community-wide fundraising event is a great way to raise money for the JFC while raising awareness of your company’s brand. Many jewelers have had success hosting golf or tennis tournaments, walk-a-thons, races, and even miniature golf events. Be creative and raise money while having a great time doing something your employees, customers and the community will enjoy! And consider soliciting other local businesses such as food and beverage suppliers to either donate or offer reduced rates on their products and services to help you offset your costs and maximize your donation to the JFC.
Implement a holiday “wish list” program that is built around an in-store event where your customers can shop and prepare their own wish list. They identify the gift givers in their lives and you can contact them and invite them to stop in and shop from the wish list for the important people in their lives.

For an example of how one jeweler used a Wish List program, click here.

Partner with a supplier or retailer to offer a specific product to customers to raise money for JFC. Through such a program, the supplier would donate a specific amount to the JFC for every product sold while benefiting from additional promotional value as their brand is highlighted to retail customers. Traditional incentives offered by suppliers might be forfeited in exchange for their support of your JFC fundraising program. A number of companies in the industry produce a specific product that benefits JFC.

To read how some companies are working with JFC, click here.

During a designated promotional period, a set donation amount would be donated to the JFC for every store gift certificate sold. An enclosure card could be created to accompany the gift certificate with a message to the recipient about how their gift is also a gift for children supported by the JFC.
Involve your employees in your fundraising by holding special events and promotions. Have an employee bake sale, a raffle or silent auction, or offer a jeans day to those employees who make contributions.

For more ideas on involving your employees, click here.

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