Montblanc – Fundraising

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MONTBLANC CELEBRATES MOTHERS AROUND THE WORLD

International Jewelry Brand Introduces Special Edition Necklace for Mother’s Day

Montblanc logo

New York, New York (March 13, 2009) – In honor and celebration of a mother’s precious and eternal love, Montblanc has created a special edition necklace to commemorate Mother’s Day. The “Montblanc Precious Heart” necklace features a heart pendant embellished with the outline of Montblanc’s iconic star pattern and a brilliant, full-cut diamond placed on a sterling silver chain.

Montblanc has dedicated 2009 as its year of giving and will launch several initiatives over the next several months in the U.S. and abroad in support of charitable organizations. A portion of the proceeds from the sales of the “Montblanc Precious Heart” necklace will be donated to Jewelers for Children, a non-profit charity whose programs assist children who have been affected by illness, abuse, and neglect.

“We are thankful for Montblanc’s generous support and dedication to Jewelers for Children,” said David Rocha, Executive Director of Jewelers for Children. “They clearly recognize the importance of giving back to those in need, most importantly our younger generation.”

“Montblanc proudly joins Jewelers for Children in their efforts to support children in need,” said Jan Patrick Schmitz, President & CEO of Montblanc North America. “A jewelry creation inspired by mothers, the Montblanc “Precious Heart” necklace is a great opportunity to remember this very special woman in your life while supporting a very worthy cause.”

The special edition Montblanc “Precious Heart” necklace will be available at Montblanc Boutiques and select jewelers in the U.S. and Canada starting April 20th.

About Jewelers for Children

Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. Since its inception, JFC has donated more than $30 million to programs benefiting children whose lives have been affected by illness, abuse, or neglect through our charity partners St. Jude Children’s Research Hospital®, Autism Speaks, the Elizabeth Glaser Pediatric AIDS Foundation and the National CASA Association. JFC also provides support to the Make-A-Wish Foundation® of America, the Make-A-Wish Foundational International, and the Santa-America Fund. This nationwide success is due to the continuing generosity of jewelry trade organizations, jewelry and watch manufacturing companies, jewelry retail stores, individual jewelry professionals, and jewelry consumers.

About Montblanc

Established in 1906, Montblanc has built an unrivalled reputation for precision in design, materials and craftsmanship and today is one of the leading worldwide, diversified luxury brands, owned by the Swiss holding company, Richemont. For more information about Montblanc, please visit www.montblanc.com.

Contact: Amy Edelman
Amy Edelman PR
973/783-3052
ahedelman@comcast.net

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