The Atlanta Jewelry Show is a strong, regional tradeshow managed and produced by SJTA-The Southern Jewelry Travelers Association, founded in 1950. SJTA is a non-profit membership association created by jewelry sales reps traveling the southeastern region of the country. The association’s purpose is to connect, network, share experiences, and learn from each other as sales reps navigated the always-evolving jewelry industry. Our mission at the Atlanta Jewelry Show remains the same as the Show has grown into a very well-respected industry event that provides commerce, education, and of course, unmatched southern hospitality. This is the show where everyone knows your name!