No matter the size of your retail business, the benefits of attending a trade show far outweigh any reason not to attend. The Atlanta Jewelry Show is designed to give retail owners and buyers the opportunity to meet with existing suppliers, conduct business, network with other like-minded attendees, and discover new products. Once you’ve decided to attend, it’s time to get excited, and PLAN. Knowing what you want to accomplish before, during, and after the show will help maximize your time. Keep reading for some of our favorite planning tips.