Getting Involved“Facets of Fundraising”Getting involved in Jewelers for Children can be so much more than simply writing a check. There are many companies in our industry that support JFC on an on-going basis and we have looked at all of that support and developed a plan that any company can adopt to become more involved. Below is the outline of a plan you can use in your place of business to become involved. There are also links to more detailed explanations, samples for your use and some success stories from companies in the industry. The GemsThey are our most precious resource. They shine brightly in every setting. They are true gems... the children our industry works tirelessly to support, children in need who depend on all of us in their struggle against catastrophic illness, abuse and neglect. EngagementThis is the best proposal you’ll ever be a part of! Helping a child in need is a truly gratifying experience that your employees and customers will treasure. The Jewelers for Children has a proud history of leading our industry’s combined efforts and is pleased to support your fundraising endeavors as we rally for children around the world. Get engaged and help children in need. See some programs that Jewelers for Children offers to help you. DesignAs a jeweler you’ve already got a skillful eye for design. Now let your creativity help others in need by designing a fundraising program just for your store. The best designs always come from good intentions and the finest of detail. Who better than a jeweler to master this design? See some examples of how others have worked with Jewelers for Children.Get a copy of the JFC Guidelines for Partnership and Partnership Application. Bar SettingNow that you’ve plotted your design, set the bar for a fundraising goal. Your employees will enjoy working together for a great cause to achieve a common goal. And since our industry has always thrived on a little competition, try offering some incentive prizes for employees who raise the most money or meet a certain fundraising threshold. Create a work environment with employees all working together for a common cause, employees who are proud to be a part of your store. What a brilliant setting! See how you can involve your employees and reward them. MiningTo maximize your program’s potential go mining to source the best resources. Start with your loyal customers and invite them to participate in the program. Utilize marketing resources and take advantage of the media to promote your fundraising program to the general public. And don’t forget your vendors or suppliers who might be willing to offer their support of our industry and our cause. Here’s an example of a letter you can use to alert your customers to your involvement Here’s an alert you can use with your local media to tell them about your activities. We’ve even included some tips on dealing with the media. MagnifyThe ideal audience for marketing your fundraising program is the customers already in your store. Magnify your program at the point-of-sale so customers are aware of your efforts. Then let your salespeople do the rest! Your customers will feel good about supporting our industry’s cause, and they’ll feel good about shopping with a jeweler who’s making a difference in their community. InstrumentsA good jeweler knows you need the right tools to get the job done right. Our jewelers’ fundraising toolbox includes uniquely designed instruments to help you customize your program and maximize your results. Take-InAfter you take-in the donations, kindly remit the proceeds of your program along with a results form to the JFC. And on behalf of your industry’s charity, allow us to present you with a gesture of gratitude for your efforts to support the needs of children. FinishNow that you’ve put the finish on your program, it’s time to celebrate your efforts! And a finish this bright deserves some recognition. Take time to highlight your store and its hardworking employees, your gracious customers and your generous industry by following up with the media to report your results. In doing so, you’ll strengthen the positive perception of our industry, build brand awareness for the JFC and promote the good work of your store within its community. Now that’s a beautiful finish! See a sample of a “post-activity” press release you can use. Finally, we hope you’ll be so inspired by your experience that you’ll never really finish working to support children in need. After you scale and measure this year’s program, we hope you’ll polish it up for next year and continue to be a valued partner of the Jewelers for Children. |
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